Clubs have cut back personnel everywhere they can without impacting member service but, has this forced to cut back so far where handling reservations for member events has become very difficult? The good news is that Jonas released an Event Registration system that is incredibly user friendly for your team and accessible via the web for member reservations.
Reservations absolutely makes "cents". Simply put: Member Service = Increased Foot Traffic = Higher Revenues = Happy Members = Member Retention & More Members.
The key to driving event attendance thus revenues is a well run reservation practice. At its heart, a system that is integrated to your member database (member information) and POS (billing and revenue tracking) that multiple team members may access at anyone time to see availability, pricing, date/time information, and a real time reservation list is essential. This allows your receptionist or team members to quickly give information or take reservations. A no-hassle system sends the message to your members that they and their guests will be taken care of and enjoy the event.
Features of a great system include:
* Quick access to reservations: by multiple club staff at a time and/or members online.
* Easy to manipulate, change, or cancel reservations.
* Confirmation numbers so members can verify that they made a reservation.
* Waiting List with the ability to easy move to reservations when a cancellation occurs.
* Quick settlement of all reservations to member accounts or to POS for additional charges and cash/credit card settlement.
* Online booking capabilities that include the ability to add events to Outlook Calendars and make menu selections from a drop down box. Cancellations, revisions, etc by the member are also critical for a member friendly system.
Word of note -- many times reservations do not come to your club, your club has to market and advertise your events to build the attendance. clubbroadCast is an amazing system that is also integrated with the membership database that will advertise your event. A future post will have more, please feel free to email me if you would like to learn more