Clubs have cut back personnel everywhere they can without impacting member service but, has this forced to cut back so far where handling reservations for member events has become very difficult? The good news is that Jonas released an Event Registration system that is incredibly user friendly for your team and accessible via the web for member reservations.
Reservations absolutely makes "cents". Simply put: Member Service = Increased Foot Traffic = Higher Revenues = Happy Members = Member Retention & More Members.

Jonas' promotion has me thinking of an article I published in the TTA Update several months ago. Below is that article on the importance of rewarding your membership and some ideas on how to accomplish this.

A strategic, well thought out loyalty program can have a tremendous impact of member club usage, satisfaction, and retention. Reward and entice your members for their participation and spending at your club. Jonas has a flexible loyalty system that when paired with the Cash (or Gift) Card module will draw your members back to the club.

Loyalty Programs

More and more clubs are requesting information on magnetic cards. Surprisingly, many of the requests I'm receiving is from conservative, staid clubs. The conversation usually begins with with the need for identification at the fitness or pool area but these little gems can do so much more: member identification within your building, speed up POS processing, assign a cash value for Gift Cards, employee identification, clocking in purposes, and the list goes on as clubs become more creative.

Golf operations today are tasked with attracting and engaging their players at an unprecedented level. Step onto any course to hear that Rounds translate into Revenue into member Retention. The three “R”s. In these challenging times of tough economic conditions plus increased competition, how can computer software drive players to your course and assist in delivering unequaled service? Let’s explore…